Edible Arrangements
Edible
Incredible Edibles
Netsolace
Naranga
Broadpeak
Farids Realty
Edible Arrangements
Edible
Berry Direct
Incredible Edibles
Netsolace
Naranga
Broadpeak
Farids Realty

About Farids Family of Companies

I have always believed a company should operate from a shared set of values, respect tradition and be held to the highest standards of integrity and inclusivity. As a young boy, I envisioned starting a family of businesses based on treating people with respect and making an emotional connection with customers rather than just selling a product or service. Farids is the culmination of my life-long dream of creating a different place, a better place to work, and honor people with a higher level of customer service.

My vision for Farids began in 1986 when, at the age of seventeen, I borrowed $5,000 from my father’s boss to purchase a failing flower shop in East Haven Connecticut called Tyler Florist. Shortly thereafter, I renamed the shop Farids Flowers which started the Farids brand of family values that I wanted to share with the world. I had so much pride in that small flower business and belief in what we were creating that I wanted everyone to know our name and know that this was a family business. I put the ‘Farids’ name, my name on every delivery as a way to show the passion and the care with which the product was produced and who was behind each one of these experiences.

We treated each customer like friends and family and personalized each interaction, two traits that all our companies still value dearly today. That little business, in only a 600 square foot space in East Haven Connecticut, has grown into a worldwide conglomerate of different businesses producing various products and services.

Today, I am blessed to work with some of the most amazing and talented people who in a wide range of industries continue to create memorable experiences for their customers. Those businesses include franchising, real estate, information technology, supply chain, as well as investing in up-and-coming entrepreneurs who share the same passion I had when I started.

No matter how many companies we own or invest in, however, it all goes back to the entrepreneurial spirit and the tradition of that small business 35 years ago. A tradition based on family values started and nourished by my mother over the years. My mother was and still is a big inspiration to me and my family. I will always cherish her laughter, wisdom and her advice to stay humble, honest, kind, respectful, true to yourself and never, ever forget where you come from. Considering our success, and the goodness I deeply believe we have shared with our team members and customers, how could we ever forget and not be thankful and grateful.

We are just beginning, and we look forward to welcoming you into our family!

Tariq Farid, Founder

Edible Brands

Edible Arrangements® & Edible® are the creators of and leaders in fresh fruit experience, with an array of irresistible products including signature arrangements, gourmet chocolate Dipped Fruit™, smoothies, fruit salads and so much more! With the corporate headquarters in Atlanta, GA, the Edible Arrangements franchise was founded on a belief in invention and imagination. At Edible®, our passion, heritage, and future are rooted in helping people “Fill the world with goodness” with a gift or treat that’s carefully crafted to WOW. We pride ourselves on our knack for innovation, our entrepreneurial spirit, and, above all, our shameless love for fruit. Each of our gifts and grab-and-go Edible® Treats is made fresh by a Fruit Expert® at one of our 1,200+ independently owned franchise locations right in your neighborhood. The best part? You can choose to stop by for pickup, or we’ll hand-deliver it right to your doorstep! VISIT WEBSITE

Berry Direct

BerryDirect® is a strategic partner that helps bring brands to life by ideating, designing and sourcing creative packaging solutions, merchandise and decorative containers. The expert team at BerryDirect creates value with a retail mindset, forecasts trends and develops innovative product designs for clients around the world. VISIT WEBSITE

Incredible Edibles

Incredible Edibles was founded on a belief in invention, innovation and imagination. However, the addition of hemp-derived, whole-plant extract CBD to our portfolio is a natural next step. After all, our roots began with a flower shop, and to this day, we prioritize all-natural, plant-based ingredients in creating gifts and treats. Incredible Edible® Hemp CBD is simply the next phase. VISIT WEBSITE

Netsolace

Based in Atlanta, Georgia, Netsolace® provides cutting edge eCommerce, Point of Sale (POS) solutions and IT services for Edible Arrangements® and other franchise companies. The Netsolace team is committed to providing the franchise industry with outstanding technology solutions and exemplary customer service that will simplify and enhance the lives and business of our customers while making them more successful. VISIT WEBSITE

Naranga

Naranga® is the leading provider of franchise management software, technology and business solutions for the franchise industry. Naranga's easy-to-use software platform automates operations and provides consistency across all franchise locations. Our dynamic enterprise platform is designed to serve businesses from 1 to 1000+ locations. We are proud to offer the simplest, most robust solutions for all your franchise and business needs.VISIT WEBSITE

Broadpeak

BroadPeak Technologies is one of the fastest growing IT companies in Pakistan, delivering a broad range of products/solutions and services across industries. In addition to its product development, it empowers companies through business intelligence, reporting capabilities and IT consultancies. Launched in 2001, BroadPeak Technologies has established its footprints in the global market through its constant innovation and unmatched technical support. BroadPeak has a global customer base serving the markets of USA, Canada, Europe, Middle East, China and Hong Kong. Its offices located in US and Pakistan (Islamabad) ensure seamless delivery of services to its clients. VISIT WEBSITE

Farids Realty

Located in Atlanta, Georgia, Farids Realty™ is a full-service commercial and residential property management company that owns and manages properties throughout the United States and abroad. We specialize in developing prime retail locations and take pride in creating properties that are unique to that locality and business. Whether you are interested in finding the perfect location, constructing a unique yet functional building or home, or someone to manage your day-to-day property needs, our team of experienced professionals are available 24-7 to assist you.
Our Team

Tariq Farid

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Somia Farid

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George Wilson

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Jeff Alexander

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Ron Reynolds

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Shanawar Butt

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Tariq and Asma Farid Foundation

Established by 2013, Tariq & Asma Farid Foundation is a philanthropic, non-profit corporation providing support for Worthwhile causes in the US and abroad.
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Tariq and Asma Farid Foundation

Established in 2013 by Tariq Farid, the founder abd CEO of Edible Arrangements, the Tariq Farid Foundation is a philanthropic, non-profit corporation providing support for Worthwhile causes in the US and throughout the world.
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980 Hammond Dr. Suite 1000
Atlanta, GA 30328
United States of America
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